eClub HUJI had a great speaker last night.
Kfir Pravda of
Pravda Media presented a kickass lecture titled "Social Media For Entrepreneurs".
Pravda laid out a list of dos and don'ts for using the latest buzz bingo term "Social Media" for your own gain. From using the available services to network with people in your field, through being accepted as an expert in the subject. This media can make or break your business, and it's very important for us entrepreneurs (and more importantly, solo-entrepreneurs) to learn how to utilize this for our needs.
The talk was taped, thanks to our friends at
israelhightech.tv. I will post a link to the video when it's up online and narrated in English.
So what have I learned from this. Have you ever been in a situation when somebody tells you something, and it seems so goddamn obvious to you, and yet, you haven't done it yourself? This is how it felt. There is some kind of enlightenment when a respectable person not only reawaken your dead cells, but also gives proofs (again and again) and real life examples how these tricks have changed his business and life.
1.
A Business Card Is Just The Beginning of a RelationshipMore often than not, I'd visit a conference or a lecture, network with a bunch of interesting people, exchange cards and then shelf them for a time in need. Now, why would you do that? A person gave you his business card, she has done so because she is interested in hearing more from you. Go home now, take all of your business cards, and add each one to your Facebook friends, LinkedIn connections and Twitter friends. Cause you know what? A week after meeting her, she had probably forgotten and there goes a valuable contact.
And here is an example from my life: a while ago I was at the
Amazon AWS Meetup In Tel Aviv. After the meetup, I started talking to this guy. Now, I consider myself a great listener, but I just couldn't get the guy to talk much. Eventually we parted after exchanging business cards. That same night, he added me on Facebook and LinkedIn.
A while later, I attended the Facebook Developer Garage meetup, and there he was again. Just this time, he was accompanied with other important people from the field. Having me as his friend on these platforms, he checked my cv, updated on what I'm doing and realized the potential. He introduced me (now he did all the talking) to his partners in such an enthusiastic manner, that I was blushing immediately. Now I'm friends with important contacts closer to what I am doing.
2.
LinkedIn Answers Is Your Greatest ToolLinkedIn Answers has been there for quite a while. From time to time, I'd get these questions on my email. Basically, it's a platform for LinkedIn users to ask their peers a question. The question is published publicly, and other people can participate. I always answer the questions that I receive.
After Kfir's talk (and again, proving how important it is for his business,) I decided to give it a try. I asked a
question in Startups And Small Businesses category. I have to admit I was stunned. It took 45 seconds for the first answer to arrive, and from a person I have never known before. It has been less than 12 hours, than I already got 15 different replies. It is really an amazing tool, not only to get help with decisions, but also to find people who are interesting and influential in your field of expertise.
3.
Get Your Story Straight, KiddoThere is a distinct different between, "what's your story" and "what's your job". I have learned this the hard way. If you were to ask me 5 years ago, who are you, I would reply "Gil Megidish: Programmer". Ask me the same question today, and I would tell you "I'm an entrepreneur filled with motivation and creative ideas. I am a proud owner of dumpr.net, a hobby that turned into a successful business. I am very open about my work, I share my knowledge with others and help other startups get on their feet".
With all modesty, I must say that the later answer invokes more questions and interested.
Kfir lectures quite often (and all over the world), so make sure you
follow him on twitter and maybe attend his upcoming talks.